China Business Culture – GuanXi

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Product Name: China Business Culture – GuanXi


Chinese Mindset explained –
Guan xi, mianzi and ranks &

If you
want to sell your products to Chinese market,
you need to understand Chinese culture and
Chinese ways of doing business. This Book
contains valuable information and useful
resources for exporters who want to open up
Chinese market with less trouble, efforts and

the Author
Business Director and Founder of
Australia Jada International
Trading Company, Mr. Richard
Tong has abundant experience of
International Business with

Richard Tong has Chinese
background. He understands
Chinese culture very well and
can speakfluent Mandarin and
some Chinese dialects. His work
can be the bridge between East
and West.

.Contact Us  

countries who are hoping for
developing the business
relation with China
and help many westerners who
are eager to know more about
Chinese culture.

30 Days Money
Back Guarantee

Chinese culture is
distinguished from the
Western culture in many
ways, including how
business is conducted. For
example, the Chinese
prefer to deal with people
they know and trust. On
the surface, this does not
seem to be much different
from doing business in the
Western world. But in
reality, the heavy
reliance on relationship
means that western
companies have to make
themselves known to the
Chinese before any
business can take place.
Furthermore, this
relationship is not simply
between companies but also
between individuals at a
personal level. The
relationship is not just
before sales take place
but it is an ongoing
process. The company has
to maintain the
relationship if it wants
to do more business with
the Chinese.

second part of the book is, Guanxi, an
important Chinese business element. So, if you
are looking for business book that uphold
Chinese business culture, behaviour, manners
then this is the right place for you. It also
talks in detail about giving the appropriate
gifts to enhance business dealings. The word
guanxi means relationship or network of
relationship among various parties. The book
has beautifully described the way good
business is conducted and relationships are
established. It can help the entrepreneurs to
succeed in their business by getting
inspiration and by providing the right


of Contents


1 – Preface

About the Author

How To Use this

List of Chinese

A Mutual Web Of

But It’s not fair! ( I
hear you whine)

Through The Back Door

A Word Of

Drunken Banquet: A Time – Honoured
Chinese Tradition

literally means “relationships”,
stands for any type of
In the Chinese business world,
however, it is also understood as
the network
of relationships among various
parties that cooperate together
and support one
another. The Chinese businessmen
mentality is very much one of “You
scratch my back, I’ll scratch
yours.” In essence, this boils
down to exchanging favors, which
are expected to be done regularly
and voluntarily. Therefore, it is
an important concept to understand
if one is to function effectively in Chinese


Imagine you
can sell your
producst to
Chinese market
like a pro
with ease
convenience !
(2) Imagine
how relaxed

comfortable you


when biggest
headaches in
procedure has
been cured

(3) Imagine
your exporting
business can
be upgraded to
the next level
of excellence!

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photocopying, recording, or by any information
storage and retrieval system, without permission in
writing from the copyright owner.  

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This product is backed with a 60 Day No Questions Asked Money Back Guarantee. If within the first 60 days of receipt you are not satisfied with China Business Culture – GuanXi, you can request a refund by sending an email to the address given inside the product and we will immediately refund you the entire purchase price, with no questions asked.


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